Our mission is simple: design algorithms and automation to dramatically increase sales development efficiency.
We believe that technologies can create more "human moments" without damaging our brand and the sales experience we offer to leads.
With today’s tools and practices, prospecting can become predictable, efficient and human.
Since 2016, IKO System is part of the Sidetrade Group (NYSE EURONEXT: ALBFR.PA), world leader in predictive sales-to-cash solutions.
Our mantra is: “Be the best at getting better”. We onboard people who share our values and passion and show desire to learn and improve their sales and marketing culture.
Our religion is transparency: we support each other to move forward and improve, and we share with our customers our failures, successes and best practices.
Our whole organization is built with our clients’ success in mind, from R&D; to sales and customer success. We focus on metrics, practice and business results.
... and in 18 countries








With an engineering background, Marc joined the investment fund Argos Soditic before becoming general manager of Lexsi (an information security company), before founding IKO System in 2011. One day, he’ll settle down in Biarritz, but for now his surfboard is collecting dust here in Paris.
Nicolas created ITMarkets.com (stock market information) as well as CERT-LEXSI (protection against cybercrime) before launching IKO System with Marc Rouvier. He is the author of the book Les Nouvelles Machines de Guerre Commerciales and conducts numerous webinars and public speeches on hacking the sales cycle.
Olivier Novasque – Sidetrade Group CEO
After graduating from Toulouse Business School, Olivier Novasque founded Sidetrade in 2000. He had a vision for an innovative SaaS-based financial services solution in a market. Sidetrade made this vision a reality and, under his leadership, the company has grown and continues to prosper with Olivier managing Group strategy and operations.
Philippe Gangneux – Sidetrade Group CFO
Philippe Gangneux is a graduate of the ISG business school in France and also holds a Master’s degree in mergers and acquisitions. Over the past 20 years, he has held a variety of financial management positions within several international, high-growth information technology companies. As Group CFO, he is responsible for global finance and administration operations and has set up and implemented a financial strategy to support Sidetrade growth and development.
Birmingham office
Four Oaks House, 160 Lichfield Road, Sutton Coldfield, West Midlands B74 2TZ, UK
Amsterdam office
World Trade Center Tower C, Level 5 Strawinskylaan 555 T, 1077 XX Amsterdam, Netherlands