In B2B marketing, we often focus on the product, features, values, ROIs… Are B2B buyers really that rational and different from B2C buyers?
Tinder, OKCupid, Skout…If we’ve tried to make progress in finding love more efficiently, why are we still trying to find business the ‘old-school’ way?
Cold calling, cold emailing, harassing, hard-selling, running blindly after people like zombies…pitiful conversion rates…how can we revive outbound lead generation?
I’m going to tell you the little story of how LinkedIn has played a huge role in the development of IKO. I could even say “Why the infidelity of your best friend can turn out to be the best thing that ever happens”…
Have you tried our brand new interface ? Our lead generation solution has changed dramatically over the summer. We build a dynamic prospecting list of leads ranked by “buying score”.
Mobile case number #1 : You have planned a customer visit and you wish to refresh your memory and start the meeting in the right context ?
> Just make a quick check in IKO 5 minutes before entering the room !