Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales.
Today, we’re living during the information revolution. The […]
There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. Lead generation is simply the marketing process of stimulating and capturing interest…
When it comes to lead engagement, it pays to not put all the eggs in one basket. Leads require nurturing, and the greater variety and frequency through which they are engaged, the higher chances of their eventual conversion.
Influencers are singing the praises of inbound strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads…but what’s hiding just around the corner are inbound’s inevitable shortcomings.
Writing cold emails requires that you succinctly position value for the reader while communicating that this email is personalized, just for them.
When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. The difference between qualified and unqualified leads is comparable to the difference between customers and contacts.