outreach sales emails stats

How do VIPs respond to sales emails?

We have crunched 800 000 sales emails asking decision makers for a meeting and surprises popped up.   How do buyer personas react to sales email sequences? Thousands of sales reps and sales developers use email outreach sequences, along with ...

When life gives you lemons, make lemonade!

Transform negative feedback and repetitive tasks in prospecting to your benefit. We’re all familiar with this saying when tackling personal obstacles. Here at IKO, we apply this to everything … including prospecting. When hunting for (net) new business, there are ...
follow-up-email-response

Sales email stats: what are the response rates in the UK?

Normally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average.   Response rate in follow-up emails We all know salespeople do not send one single ...

Email opens: our first sentence has more impact than our subject line

While we are still working on our next webinar "800 000 Sales Email Conversations in Europe", some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. (Note: these ...

Check us out in Gartner’s 2016 Market Guide

When shopping around for a sales or marketing solution, it’s important to have reliable information. You want to make 100% sure you’re investing in a technology that fits your team’s needs in the short and long term. In fact, the ...
MAPS VS AUTOMATED EMAIL ENGAGEMENT SOLUTIONS IKO SYSTEM

Marketing Automation vs. Automated Email Engagement: Which Is Right For You?

Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right?   Well, there’s a bit more to it than that - ...
The Secret To Cold Emailing IKO SYSTEM

5 Techniques for Outreach Emails (with Templates) Proven To Get Results

What’s the number one goal when writing an email? You got it: getting people to read it! This process begins with the subject line. A compelling subject line prompts the reader to continue to the introduction, the email body, and the call ...
You Need To Stop Doing This To Yous Sales Emails ASAP IKO SYSTEM

The 15 Guidelines That Will Unfreeze Your Cold Emails

Why are you so frustrated by sending cold outreach emails? "Because it’s really hard!", you protest.   There are a great many variables and uncertainties that are involved with creating and sending a worthwhile email message: how to structure a message, ...
How To Skip Nurturing And Get Right To The Meeting- Guide IKO SYSTEM

Why Automated Email Engagement Should Be Part Of Your Sales Team

We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are ...
Behind the Scenes with an EMEA Sales Manager

Behind the Scenes with Brahim Zebbar, EMEA Sales Manager

As we all know, running an effective sales team is no easy task. Swapping notes with fellow managers is a good way to stay up to date, get new ideas, confirm hypotheses, etc. With this in mind, we sat down ...