Prospection and closing are two different trades. Sales reps have no time to call and chase after prospects. Find out why having an SDR team increases conversion by 8x right now.
In B2B marketing, we often focus on the product, features, values, ROIs… Are B2B buyers really that rational and different from B2C buyers?
Tinder, OKCupid, Skout…If we’ve tried to make progress in finding love more efficiently, why are we still trying to find business the ‘old-school’ way?
Cold calling, cold emailing, harassing, hard-selling, running blindly after people like zombies…pitiful conversion rates…how can we revive outbound lead generation?
I’m going to tell you the little story of how LinkedIn has played a huge role in the development of IKO. I could even say “Why the infidelity of your best friend can turn out to be the best thing that ever happens”…
Have you tried our brand new interface ? Our lead generation solution has changed dramatically over the summer. We build a dynamic prospecting list of leads ranked by “buying score”.