We have crunched 800 000 sales emails asking decision makers for a meeting and surprises popped up.   How do buyer personas react to sales email sequences? Thousands of sales reps and sales developers use email outreach sequences, along with ...

Transform negative feedback and repetitive tasks in prospecting to your benefit. We’re all familiar with this saying when tackling personal obstacles. Here at IKO, we apply this to everything … including prospecting. When hunting for (net) new business, there are ...

Normally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average.   Response rate in follow-up emails We all know salespeople do not send one single ...

While we are still working on our next webinar "800 000 Sales Email Conversations in Europe", some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. (Note: these ...

When shopping around for a sales or marketing solution, it’s important to have reliable information. You want to make 100% sure you’re investing in a technology that fits your team’s needs in the short and long term. In fact, the ...

Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right?   Well, there’s a bit more to it than that - ...

What’s the number one goal when writing an email? You got it: getting people to read it! This process begins with the subject line. A compelling subject line prompts the reader to continue to the introduction, the email body, and the call ...

Why are you so frustrated by sending cold outreach emails? "Because it’s really hard!", you protest.   There are a great many variables and uncertainties that are involved with creating and sending a worthwhile email message: how to structure a message, ...

We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are ...

As we all know, running an effective sales team is no easy task. Swapping notes with fellow managers is a good way to stay up to date, get new ideas, confirm hypotheses, etc. With this in mind, we sat down ...