We’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. The guide includes key findings and recommendations to help potential buyers navigate this sometimes complicated market.
Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right?
Well, there’s a bit more to […]
What’s the number one goal when writing an email? You got it: getting people to read it! This process begins with the subject line. A compelling subject line prompts the reader to continue to the introduction, the email body, and the call to action […]
Why are you so frustrated by sending cold outreach emails? "Because it’s really hard!", you protest.
There are a great many variables and uncertainties that are involved with creating and sending a worthwhile email message: how to structure […]
We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh […]
We sat down to pick the brain of Brahim Zebbar, EMEA Sales Development Manager for a leading global marketing software, for insight into running and producing results with a 7-person SDR team.