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This is how IKO is moving into the new year. We were really excited to have officially announced last week our recent series A funding from Naxicap Partners, 3T Capital and Bpifrance.

To exhibit or not to exhibit, that is the question. We’ve outlined common pros and cons to B2B trade shows to help you make up your mind, as well as providing resources and best practices if you decide to take your show on the road.

Ever struggle to come up with a new cold email? Use our tried and tested tips to achieve your best response rates yet - and even redirect a seemingly negative response into a call.

The question I’ve been working on lately might get you thinking: What’s the best technique to snag a meeting with a prospect? We needed a few days to answer this (seemingly) simple question, and many years to test everything.   “The best […]

… the website is often acknowledged as the first touchpoint between a prospect and your business. Informative, ergonomic and enticing, your website is key to drawing in leads for sure – but has anyone ever really thought of it as a complete salesperson? …

What do Netflix, Facebook and Match.com have in common? They all use predictive analytics! Read on to explore how popular brands use predictive technology to improve their products.