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01 janvier
What is the cost of your lead in B2B prospecting ?
We live in a cold cold world. The majority of B2B companies still work with old-fashioned sales organizations: Inside sales reps teams try to qualify leads on their own, and …
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01 janvier
Partnerships that work !
Partnerships that work ! Too many partnerships become time-consuming and inefficient. Two reasons for this : the partner oversold its capacity to penetrate the market too much time spent in …
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01 janvier
Follow your contacts and clients
Follow your contacts and clients When you tag a company (client or prospect), IKO follows all the moves of key people (level 1, 2+) and issues alerts you of their their job …
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01 janvier
Why LinkedIn Does Not Generate Revenue From Its Monster Userbase
We just released an article on Business Insider about LinkedIn’s strategy, linking to a new IKO System study named “LinkedIn vs its European competitors“. I wrote this study while LinkedIn …
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Reaching more than 1 billion users, the internet is now a phenomenon we can no longer ignore, and to be honest why would we? More surprisingly though, is the social …
If you’re still unaware of what an infographic is you should be ashamed of yourself, BUT fortunately I’m here to help you. An infographic is a visualisation of complicated data …
Though, Carly Rae Jepsen’s number one hit is not the typical reference to describe the relation sales reps have with their daily phone call routine, it might help shine a …
Poor leadership is one of the main causes employees leave their job. It is often destructive when a manager is more focused on their own needs and success rather than …
