• 28 septembre

    cost of B2B leads

    What is the cost of your lead in B2B prospecting ?

    Posted by Nicolas in best practice, study

    We live in a cold cold world. The majority of B2B companies still work with old-fashioned sales organizations: Inside sales reps teams try to qualify leads on their own, and …

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  • 08 mars

    205739973_12bf4d777c_m

    CRM adoption and CRM data decay

    Posted by Nicolas in best practice, study

    Is Social magic to fix CRM adoption and CRM data decay? I caught a conversation last week in a tradeshow alley: « At the end of the day, my CRM app …

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