• 28 septembre

    cost of B2B leads

    What is the cost of your lead in B2B prospecting ?

    Posted by Nicolas in best practice, study

    We live in a cold cold world. The majority of B2B companies still work with old-fashioned sales organizations: Inside sales reps teams try to qualify leads on their own, and …

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  • 23 juillet

    pain-of-brain1

    The 13 pain points that make sales reps lose their time

    Posted by Nicolas in best practice, features, Features @fr, study

    The number one pain point of sales reps is time. Time lost in virtually everything but selling… After listening to hundreds of account managers, inside sales or business developers, there …

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  • 08 mars

    205739973_12bf4d777c_m

    CRM adoption and CRM data decay

    Posted by Nicolas in best practice, study

    Is Social magic to fix CRM adoption and CRM data decay? I caught a conversation last week in a tradeshow alley: « At the end of the day, my CRM app …

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  • 26 janvier

    Brand new "social selling" widget for Salesforce.com

    Posted by Nicolas in features

    Get the brand new IKO System widget for Salesforce! We are very happy to announce that the new edition of IKO System for Salesforce.com is now out! much better ergonomics (watch the …

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  • 07 novembre

    See the relationships between your CRM contacts !

    Posted by Nicolas in features, Features @fr

    Cold calls and mass-mailing have come to an end. The conversion rate of cold calls (ie buying a business directories and call top executives to catch a meeting) has fallen …

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