Sales trigger events on your leads and accounts
IKO tracks more than 60,000 premium or public sources of information : press releases, articles, analyst reports, market reports, blogs, interviews… (see our data sources) and detects key events that trigger business opportunities in your territory.
More than 30 sales trigger events can be detected and you can customize the ones you want to receive:
- Press appointments
- Strategic presentations and executive interviews
- Recruitment waves and trade union activity
- Financial results
- New product and service launches
- New investment announcements
- Partnerships, alliances and distribution agreements
- Acquisitions, equity ownership and divestitures
- Market and competition reports
- New customers and contracts of your target companies
- R&D projects, patents and new R&D budgets
- International expansion, foreign entities, diversification
- Acquisition of new equipment/software/solution
- Legal activities
- Corporate re-organisation, activity close-down, offshoring
- Cost cuts, job cuts, overcapacity
- Hacking, security attempts and data leaks
- Announcements of compliance to norms and standards
- Opening of offices, new establishments, relocation
You can select the event types which are the most pertinent triggers for your business success and the companies which you wish to track (import or manual).
Feature available in the edition Customer 360
Job Changes
We detect 400’000 job changes every day. You receive alerts on all the business contacts you track to react whenever they change position or company. These alerts are helpful to:
- re-connect with your business contacts and identify new needs ;
- open new accounts where your contacts are landing ;
- instantly act to meet their appointed replacement and secure your customers or opportunities.
Top-management change
We track the appointments of new CEOs or COOs in more than 10m companies. We send you alerts when top-managers are appointed in your portfolio.
Appointments at the top imply deep changes in the organization, strategic moves and new projects rising.
Feature available in the edition Customer 360
Detecting sales-ready opportunities
We crunch all our data sources (press articles, announcements, social media talks, relationships) to identify new projects and opportunities for your activity.
All opportunities are linked to a decision-maker who corresponds to your targets and territory. Whilst it is usually not possible to know the nature of the opportunity raising interest, we do however always send you the stakeholder and company names (your partner or competitor).
These alerts are sent right at the beginning of the opportunity life cycle, thereby giving you an upper hand in addressing new market interests.
Actions of your partners
We send you alerts whenever one of your partners starts a sales action with one of your accounts or a with decision-maker corresponding to your targets.
These sales trigger events help you :
- identify new decision makers and influencers ;
- better align your actions with your partners in your accounts ;
- optimize the dispatch of new leads to the strongest partners ;
- choose the most powerful partner to address a specific project or RFP ;
- jump early on the new leads of your partners to make them work with you.
Alerts on competitive threats
We send you alerts whenever the sales rep of a competitor starts approaching one of your prospects or customers.
You can anticipate the threat and better differentiate from the competitors, but also identify new stakeholders or negative influencers in your accounts.
We always send you the competitor name and the stakeholder name with whom the competitor is in touch.
These features are available in the edition Customer 360
Success stories Features and plans
