Blog of Sales Intelligence Tactics

We just released an article on Business Insider about LinkedIn’s strategy, linking to a new IKO System study named “LinkedIn vs its European competitors“.
I wrote this study while LinkedIn was preparing for its IPO (and I love IPO filings). I crunched investors’ data also from Xing during a week and conducted interviews with Viadeo executives.
At the end, this is amazing how these 3 companies, positioned on the exact same market segment, now implement three completely different strategies.
Getting (right) figures was somewhat difficult as everyone tries to play smart.

Three points the study highlights:
- LinkedIn is very weak in converting its free users to premium members
- No one of these professional networks is able to generate revenues apart from its native country
- The lack of addiction from users seems to be structural and only vertical solutions (such as recruitment features) offer a great potential for future growth.

Read here (article) and here(study) and share your thoughts !