10 juin
Why LinkedIn Does Not Generate Revenue From Its Monster Userbase
A study released yesterday addresses the following question: As LinkedIn rushes to increase its user base (now around 100m+ users), does its size really generate revenues?
Linkedin converts 0.8% of its active users into premium subscribers.
With 250k premium subscribers, LinkedIn is far behind its small European competitors. Among its European competitors, Xing converts up to 20% of its active users and Viadeo around 10% of them. Cheaper and more aggressive on the premium product, its competitors are far more efficient in generating direct revenues from memberships.
