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Best influencers in your network
We published a previous post on finding the best partner. But other sorts of relationships matter to help promote your business.
Think about influencers.
Influencers are not as straight to define : their role may be to promote your offers but not with a brick-and-mortar sales approach. Influencers act more as recommenders or chatting apart of their daily duties.
Chit-chat about your business is sometimes more effective than a traditional sales pitch because that creates interest and confidence, and opens doors for sales pitches.
Anyway, when influencers play the part of ambassadors, this is just a good appetizer…
The key role of influencers is to leverage their great reach within your client accounts and prospects : they help secure deals, uncover the political tricks and do whatever-it-takes to help a prospect sign your deal.
Then, we’ve been wondering how to spot the right influencers…
The right influencer is someone with an intensive reach with/around the key contacts in your portfolio.
To isolate such a pearl, let’s have a 3-steps approach :
#1) map your clients and prospects and the business contacts you keep there
#2) for each of your direct contact, identify the 3-5 closest co-workers who may have a real influence on your contact’s decision
#3) and then dig in your personal network to find out who has the greatest reach to these contacts.
Easy to say, harder to play with such a methodology : your best influencer may be in the midst of your 500+ connections, or even among your 500k indirect relations 
Fortunately we’ve created algorithms to do just-that !
Check out IKO “best influencer” insight and give us your feedback.
