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Why are you so frustrated by sending cold outreach emails? "Because it’s really hard!", you protest.   There are a great many variables and uncertainties that are involved with creating and sending a worthwhile email message: how to structure […]

We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh […]

We sat down to pick the brain of Brahim Zebbar, EMEA Sales Development Manager for a leading global marketing software, for insight into running and producing results with a 7-person SDR team.

Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. Today, we’re living during the information revolution. The […]

There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. Lead generation is simply the marketing process of stimulating and capturing interest…

When it comes to lead engagement, it pays to not put all the eggs in one basket. Leads require nurturing, and the greater variety and frequency through which they are engaged, the higher chances of their eventual conversion.