Predictive analytics for marketing

The DNA of your Next Customer

Market overview, common use cases and technology benefits for Predictive Analytics


This report addresses the following topics:

  • arrowDiscover the Predictive Analytics market, industry statistics, adoption rates and current customers
  • arrowBuild an outbound lead generation engine with predictive solutions
  • arrowBuild an account-based marketing (ABM) strategy with predictive scoring
  • arrowPrioritize existing or inbound leads with predictive scoring
  • arrowForecast revenues with opportunity scoring
  • arrowWhat to look for when evaluating predictive solutions