playbook lead generation

The secret playbook for outbound prospecting


When a new prospector joins our team, we provide them with a guide explaining our unique sales process, including the best ways to find, engage and qualify new leads.

It’s called our ‘secret playbook for outbound prospecting’. This playbook is an essential asset we use to grow the lead gen team and build a predictive pipeline.

It’s been so effective for us that we’ve decided to share it with other prospectors – the very same document we give to our new sales development reps.

Take a behind the scenes look into our internal on-boarding document to discover:

  • arrowHow we find, engage and qualify ideal leads
  • arrowWhat an ideal BANT looks like for our SDRs
  • arrowHow we build a steady pipeline using predictive analytics
  • arrowOur internal metrics (response and conversion rates)