Our mission is simple: design algorithms and automation to dramatically increase sales development efficiency.

We believe that technologies can create more "human moments" without damaging our brand and the sales experience we offer to leads.

With today’s tools and practices, prospecting can become predictable, efficient and human.

Since 2016, IKO System is part of the Sidetrade Group (NYSE EURONEXT: ALBFR.PA), world leader in predictive sales-to-cash solutions.


Our mantra is: “Be the best at getting better”. We onboard people who share our values and passion and show desire to learn and improve their sales and marketing culture.

Our religion is transparency: we support each other to move forward and improve, and we share with our customers our failures, successes and best practices.

Our whole organization is built with our clients’ success in mind, from R&D to sales and customer success. We focus on metrics, practice and business results.

Start-up and Enterprise customers in all B2B industries

... and in 18 countries

Tim Hughes oracle social selling
IKO is part of my Social Selling strategy. It enables me to create leads, get wider and deeper in accounts as well as support sales pursuits. [...] UK Sales VP says he cannot run his business without it.
Tibco lead generation
Just 5 minutes after doing your set-up, you get an alert, then a call and then a meeting… wow !
Tibco spotfire lead gen
David Coignet Augure
We’ve already got a steady flow of inbound leads but IKO brings us the big deals -companies who wouldn’t normally come to us themselves. Our conversion rates improved significantly because our SDRs now spend time having real conversations instead.
Augure leads
We rapidly achieved our targets in number of meetings and volume of opportunities. This is why we deploy IKO to all of our sales teams.


Marc Rouvier – CEO    

With an engineering background, Marc joined the investment fund Argos Soditic before becoming general manager of Lexsi (an information security company), before founding IKO System in 2011. One day, he’ll settle down in Biarritz, but for now his surfboard is collecting dust here in Paris.


Nicolas Woirhaye – COO & CMO    

Nicolas created ITMarkets.com (stock market information) as well as CERT-LEXSI (protection against cybercrime) before launching IKO System with Marc Rouvier. He is the author of the book Les Nouvelles Machines de Guerre Commerciales and conducts numerous webinars and public speeches on hacking the sales cycle.


Olivier Novasque – Sidetrade Group CEO    

After graduating from Toulouse Business School, Olivier Novasque founded Sidetrade in 2000. He had a vision for an innovative SaaS-based financial services solution in a market. Sidetrade made this vision a reality and, under his leadership, the company has grown and continues to prosper with Olivier managing Group strategy and operations.


Philippe Gangneux – Sidetrade Group CFO    

Philippe Gangneux is a graduate of the ISG business school in France and also holds a Master’s degree in mergers and acquisitions. Over the past 20 years, he has held a variety of financial management positions within several international, high-growth information technology companies. As Group CFO, he is responsible for global finance and administration operations and has set up and implemented a financial strategy to support Sidetrade growth and development.


Paris office (IKO System)

20 Rue du Sentier, 75002 Paris, France

+44 (0)20 38 087 745 (see map)

Sidetrade HQ

114 rue Galliéni, 92100 Boulogne-Billancourt, France

+33 (0) 1 46 84 14 00 (see map)

London office

27B Floral Street, Covent Garden, London WC2E 9DP, UK

+44 (0) 203 608 9850 (see map)

Birmingham office

Four Oaks House, 160 Lichfield Road, Sutton Coldfield, West Midlands B74 2TZ, UK

+44 (0) 203 608 9850 (see map)

Dublin office

Ferry House, Mount Street Lower, Dublin 2, Ireland

+353 (0) 1 6 91 77 70 (see map)

Amsterdam office

World Trade Center Tower C, Level 5 Strawinskylaan 555 T, 1077 XX Amsterdam, Netherlands

+31 (0) 20 808 62 86 (see map)