4 reasons to separate your prospection and closing team right now

In a lot of sales organizations, it's the salesperson who handles the whole sales cycle from A-Z : prospecting to closing. In some organizations, a marketing team is there to 'generate leads' for the sales team, and a common conflict ...
B2B marketing

B2B marketing: Facts tell, stories sell

B2C marketers have long understood how the buyer's brain works. They know that buying decisions come from the emotional part of our brain, and great brands tap into that brilliantly. Nike don’t sell shoes; they sell ‘Just Do It‘. Apple don’t sell phones; they sell ...
tinder

Why aren’t we using Tinder for B2B?

In the past, when we want to find love, we go to parties, bars, trying to chat up the person who didn't avoid our eye contact (quick enough) and hope to find someone who's attractive and attracted to us for ...
outbound lead generation

The rise of the outbound lead gen zombie

Is outbound lead generation dead? When we talk about "outbound", we think cold calling, cold emailing, harassing, hard-selling - running blindly after people like zombies - We’ve all been there, done that...(though most companies are still doing it...) And how ...
trahison amoureuse

How LinkedIn became our best friend

I’m going to tell you the little story of how LinkedIn has played a huge role in the development of IKO. I could even say “Why the infidelity of your best friend can turn out to be the best thing ...

Lead scoring from buying signals

Have you tried our lead scoring technology ?   Our lead generation solution has changed dramatically over the summer. To be honest, we have not touched much of our core technology to detect buying signals from public/premium sources (data sets, ...

IKO goes wild… and mobile !

Are you sitting at your desk all day long ? Probably not. You’re one the move. IKO can now stick like glue in your pocket.   Mobile case number #1 : You have planned a customer visit and you wish ...

Take control and customise your own sales triggers

IKO already detects sales triggers from the news, press and reports. But in all these triggers you probably wish to know which ones are perfect for detecting top-priority accounts. And which types of events make sense to your business to ...
Xing sales intelligence

Xing ist drin !

Xing now integrates with us to provide you with the best connection paths to the 7 million members in Germany, Austria and Switzerland. This is cool for many of our users who are über-active on the german speaking markets. Xing-backed ...

Pin-point your prospects with Account Mapping

One of the greatest difficulties for a sales rep, is engaging with the right prospect, following the right leads and not get lost in the deep sea of contacts that will never be interested in their product or service. Targeting ...