Sales growth not only depends on lead generation, but also on sales methods and formal sales processes.

Where and how to start? Which methods have proven good results?

To give us an objective view, we have asked these questions to experts on the subject, coaches and sales managers. This white paper summarizes the different processes, and presents how the new technological era has been stirring things up, changing the perception we had of these approaches.

Our experts don't talk about lead generation, lead scoring or anything like this. They talk about the buyer's journey, lead engagement rules, lead qualification and hands-on best practices to close a deal.