• 16 avril

    Running Race

    Why is BANT no longer the way to go?

    Posted by elisabetta in CRM, sales cycle, sales method, social media

    BANT, the acronym standing for Budget, Authority, Need and Time, was until recently considered as an impeccable guide, 4 step checklist used by sales representatives to best qualify leads and …

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  • 26 févr.

    brand-social-media-tracking-Facebook-like

    Social media frenzy

    Posted by elisabetta in CRM, social media

    Reaching more than 1 billion users, the internet is now a phenomenon we can no longer ignore, and to be honest why would we? More surprisingly though, is the social …

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