• 26 mars

    Screen Shot 2013-03-25 at 4.45.28 PM

    Inside the mind of the B2B buyer

    Posted by elisabetta in Careers, cold calling, sales cycle

    Before going deep into detail about the aspects and actions of a B2B buyer, it is fundamental to understand the difference between B2B and B2C buyer psychology. Attracting potential B2B …

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  • 15 janv.

    t1026

    Call Me Maybe

    Posted by elisabetta in Careers, cold calling

    Though, Carly Rae Jepsen’s number one hit is not the typical reference to describe the relation sales reps have with their daily phone call routine, it might help shine a …

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  • 03 janv.

    Pressure

    Give your employees a gift: Change your management styles

    Posted by elisabetta in best practice, Careers, study

    Poor leadership is one of the main causes employees leave their job. It is often destructive when a manager is more focused on their own needs and success rather than …

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