Influencers are singing the praises of inbound strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads…but what’s hiding just around the corner are inbound’s inevitable shortcomings.

Writing cold emails requires that you succinctly position value for the reader while communicating that this email is personalized, just for them.

When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. The difference between qualified and unqualified leads is comparable to the difference between customers and contacts.

The question of the day is: are you finding your actual customers? Naturally, a question such as this should turn your mind towards your prospecting machine and your capabilities when it comes to harvesting leads and creating conversions with cold emails.

With predictive lead generation, you’re optimizing your sales process with a prospecting machine that brings inbound marketing and outbound prospecting together as one. A significant jump in both efficiency and sustainability is to be expected.

This is how IKO is moving into the new year. We were really excited to have officially announced last week our recent series A funding from Naxicap Partners, 3T Capital and Bpifrance.