When shopping around for a sales or marketing solution, it’s important to have reliable information. You want to make 100% sure you’re investing in a technology that fits your team’s needs in the short and long term. In fact, the same goes for SaaS solution providers – so much of our time is spent acquiring and onboarding clients, we want to make sure there’s really a good fit before embarking on a long and fruitful client-provider relationship.
In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Along with detailed vendor descriptions, the guide includes key findings and recommendations to help potential buyers navigate this sometimes complicated market.
– Benefits of B2B Saas-based predictive analytics applications include improved win rates, deal velocity and size
– Solutions can be divided into marketing solutions (top of funnel) and sales solutions (middle and end of funnel)
– It’s important to consider not only model performance, but also data sources, integration options, industry expertise, customer references and overall customer experience
As for IKO System, you can find us under “demand generation”. As one of the only solutions based in Europe, we’re happy to say we’ve got a bit of a unique position (and pricing) compared to our bigger American competitors.
“The inside sales solution [Automated Email Engagement] may prove to be a useful addition to the IKO System portfolio because it is the only vendor in Europe that can currently provide the combination of predictive scoring, net-new contacts, prescriptive guidance around channels and interactions to sales reps and SDRs, and automation to make that process easier. IKO System was named a Gartner Cool Vendor in 2015.”
With the development of our ‘inside sales solutions’, we’ve joined the ranks of InsideSales, Salesloft, Yesware, Outreach.io and others who offer sales reps the ability to streamline their prospecting through automated email engagement. As Gartner outlines, with our base in predictive demand generation, we offer a combination unique on the market of predictive net new leads and integrated email engagement…along with expert consulting to boot.